ABOUT US
Established in 1997, the company has grown holistically to maintain its core values of delivering quality with transparency, always aiming to deliver beyond the expectations of our customers, whether it is for marketing and brand placement or development of a bespoke published communications solution.
NPI was set up by the Nicholas family in 1997 with just one publication under its umbrella and nurtured to become a leading publishing force in the UAE with 17 proprietary titles, as well as regular and one-off client productions.
We believe in quality over quantity and focus on niche projects that we can be proud of, contribute towards creatively, market effectively, and develop into class-leading publications.
Branding and marketing are at the core of all NPI publications, and the titles have all been conceived in-house and evolved in-line with the markets that they serve.
The company philosophy is one of ‘glocalization’ – combining global standards with local expertise to provide the region’s leading publications in their respective industry sectors.
Publication branding and creating niche advertising, marketing and communications vehicles are where NPI’s strength lies.
Unlike other publishers, NPI creates magazines for a specific market segment and audience, and with over 22 years experience in the region, its principals are well placed to introduce specialist products that correctly target and appeal to unique audiences and expectations. NPI does not operate a single franchise publication.
Rob Nicholas – Managing Director
Prior to setting up NPI, Rob worked for loyalty marketing specialists Brierley & Partners (a marketing consultancy based in Los Angeles forming part of WPP Group) out of London, servicing the United Airlines frequent flyer programme, Mileage Plus.
Handling direct marketing campaigns for Europe, Rob consulted on marketing and publishing collateral for European Mileage Plus members.
Prior to this, Rob worked for ICLP, based in both Dubai and London, providing consultancy for Saudi Arabian Airlines, LuxAir, Cathay Pacific and setting up a loyalty marketing programme for Cebu Pacific Air in the Philippines on a consultancy basis.
With a degree in media from The University of Leeds, Rob is both a specialist marketing professional and publisher, having overseen the editorial and sales development for all publications in the NPI portfolio and developing leading publications from concept through to market-leading successes.
Robert Nicholas – Chairman
Robert Alan Nicholas has been Marketing Director of National newspapers both in the UK and Dubai and sold a successful publishing business in the UK – with over 20 titles – before moving to Dubai in 1986 to assist in the development of the national newspaper.
Having set up NPI in Dubai and being the first to identify the opportunities presented by tourism growth in the region by setting up niche publications including meetdubai (previously Dubai MICE), meetme (previously MICE International) and Concierge magazine, he is one of the region’s most successful publishers.
NPI was set up by the Nicholas family in 1997 with just one publication under its umbrella and nurtured to become a leading publishing force in the UAE with 17 proprietary titles, as well as regular and one-off client productions.
We believe in quality over quantity and focus on niche projects that we can be proud of, contribute towards creatively, market effectively, and develop into class-leading publications.
Branding and marketing are at the core of all NPI publications, and the titles have all been conceived in-house and evolved in-line with the markets that they serve.
The company philosophy is one of ‘glocalization’ – combining global standards with local expertise to provide the region’s leading publications in their respective industry sectors.
Publication branding and creating niche advertising, marketing and communications vehicles are where NPI’s strength lies.
Unlike other publishers, NPI creates magazines for a specific market segment and audience, and with over 22 years experience in the region, its principals are well placed to introduce specialist products that correctly target and appeal to unique audiences and expectations. NPI does not operate a single franchise publication.
Rob Nicholas – Managing Director
Prior to setting up NPI, Rob worked for loyalty marketing specialists Brierley & Partners (a marketing consultancy based in Los Angeles forming part of WPP Group) out of London, servicing the United Airlines frequent flyer programme, Mileage Plus.
Handling direct marketing campaigns for Europe, Rob consulted on marketing and publishing collateral for European Mileage Plus members.
Prior to this, Rob worked for ICLP, based in both Dubai and London, providing consultancy for Saudi Arabian Airlines, LuxAir, Cathay Pacific and setting up a loyalty marketing programme for Cebu Pacific Air in the Philippines on a consultancy basis.
With a degree in media from The University of Leeds, Rob is both a specialist marketing professional and publisher, having overseen the editorial and sales development for all publications in the NPI portfolio and developing leading publications from concept through to market-leading successes.
Robert Nicholas – Chairman
Robert Alan Nicholas has been Marketing Director of National newspapers both in the UK and Dubai and sold a successful publishing business in the UK – with over 20 titles – before moving to Dubai in 1986 to assist in the development of the national newspaper.
Having set up NPI in Dubai and being the first to identify the opportunities presented by tourism growth in the region by setting up niche publications including meetdubai (previously Dubai MICE), meetme (previously MICE International) and Concierge magazine, he is one of the region’s most successful publishers.
Nicholas Publishing International FZ-LLC Office 704, Executive Heights, TECOM, Dubai — United Arab Emirates
