About Us

A homegrown, independent media company with publishing at our core, we craft world-class branded media that meaningfully connects our partners and audiences.

Strategic, powerful and bespoke are words that describe all our work – from magazines to digital media. Our work inspires audiences and increases customer engagement, thanks to our multidisciplinary, collaborative studio of:

Wordsmiths Relationship Managers Marketing Experts Designers Photographers Videographers

Benefit from our unrivalled knowledge of Gulf retail and luxury markets. For almost 20 years npimedia has been informing and entertaining residents and visitors to the region, and branding and marketing have been integral to our development.

Our media is highly targeted, instantly recognisable and 100% relevant to our audiences and advertising bases.

Meet our founders

With 30 years experience in the region, npimedia’s principals are well placed to introduce specialist products that correctly target and appeal to unique audiences and expectations.

Rob Nicholas – Managing Director

Prior to establishing NPI, Rob worked for US loyalty marketing specialists, Brierley & Partners (part of WPP Group), servicing the United Airlines’ frequent flyer programme, Mileage Plus, and its direct marketing campaigns for Europe.

Prior to this, Rob worked for ICLP, in Dubai and London, providing consultancy for Saudi Arabian Airlines, LuxAir, Cathay Pacific and Cebu Pacific Air in the Philippines. With a degree in media from The University of Leeds, Rob is both a specialist marketing professional and publisher.

Connect with Rob on LinkedIn

Robert Nicholas – Chairman

Robert Alan Nicholas has worked in publishing for his entire career, setting up several successful media businesses and launching more than 40 market leading titles.

Robert moved from the UK to Dubai in 1986 when he sold his publishing business in the UK to a major newspaper group. He is one of the region’s most successful publishers, having set up NPI in Dubai and being the first to identify the opportunities presented by tourism growth in the region, launching niche publications including meetdubai (previously Dubai MICE), meetme (previously MICE International) and Concierge magazine.