The Dubai Mall Magazine
Visitors to The Dubai Mall can discover the very best that the world’s largest shopping destination has to offer through the pages of a single, monthly magazine.
Drawing on The Dubai Mall’s various shopping and leisure attractions, The Dubai Mall Magazine provides a comprehensive and stimulating browsing experience designed to influence customer spend.
Reflecting a lifestyle and a brand that customers aspire to be a part of, The Dubai Mall Magazine represents the entire Dubai Mall experience, from retail through to lifestyle.
A survey of the global retail market in 2009 by consultancy CB Richard Ellis ranked Dubai second in the world, attracting 55 percent of retailers, just behind London on 56 percent. Paris and New York ranked third and fourth respectively.
When it comes to retail in Dubai, The Dubai Mall stands alone with more stores and brands under one roof than anywhere else – not just in the UAE, but also in the wider Middle East, Asia and Europe.
The Dubai Mall Magazine provides a thread to link all the different retail and leisure opportunities available within this unique destination, providing a communication to shoppers – both already in the mall and within the entire catchment area of affluent Downtown Dubai.
The Dubai Mall Magazine is an essential marketing and communication tool for all retail and service partners to attract attention and drive spend from visitors to The Dubai Mall.
Like the mall, fashion is at the core of the magazine, but dedicated sections on beauty, accessories, kids, home, dining and entertainment, along with a comprehensive reference section, ensures that visitors are fully aware of all retail and leisure opportunities within this unique destination.
20,000 copies of The Dubai Mall Magazine are published monthly with 14,500 distributed within the mall itself and made available from all information desks, and 5,500 distributed to hotel rooms and residences within the vicinity of the mall – providing reach to the entire catchment area of Downtown Dubai.
The Dubai Mall Magazine, Feb 2011
The Dubai Mall Magazine, Mar 2011
The Dubai Mall Magazine, Apr 2011
